Technology for an equitable world.

Serve is a public benefit corporation providing access to wealth-building tools and technologies for a more equitable world.

 

We Believe

Purpose drives profit.

Relationships are more important than transactions.

Transparency and accountability build trust.

Diversity, equity and inclusion matter–always.

 

We are your partners.

We harness the power of financial, legal, and Web3 technologies to help individuals build generational wealth, and for organizations to align their assets with their purpose.

Our team brings years of experience in banking, wealth management, financial technology, and economic development in and with Fortune 100 companies, independent businesses, and everything in between.

Founding Team

  • Francene Chadwick

    Co-Founder & CEO

  • Todd Youngblood

    Co-Founder & CPO

  • Jennifer Landsen

    Fractional CTO

Founding Advisory

  • Mark Eckhardt

    Startup Advisor

  • Katherine James

    Technology Advisor

  • Cheryl Frankiewicz

    Finance Advisor

  • Chip Hauss

    Social Change Advisor

 
 

Our founders, Francene Chadwick and Heba Gibani are Graduates of Founder’s Gym, Cohort 18.

 
 

SERVE is a CO-OP Member in Zebra’s Unite.

"A transparent, ethical financial market and system is within reach. It can build wealth for all families and communities and significantly influence the outcome of the world's most pressing problems."

Francene Chadwick, Co-Founder & CEO